Kenosha Natives Gil Atanasoff and Jennifer Payes Open New Senior Helpers Location

Kenosha natives Gil Atanasoff and Jennifer Payes (formerly Atanasoff) and Ivan Payes have opened Senior Helpers — one of the nation’s premier providers of personalized in-home senior care — located at 6211 Durand Ave., suite 101 in Racine.

he new franchise serves senior citizens and their families throughout the Racine-Kenosha area. Senior Helpers’ professionally trained caregivers help local seniors continue living in the comfort of their own home, despite age-related illnesses and mobility challenges.

The Racine location will be managed and operated by Atanasoff and the husband-wife duo of Jennifer and Ivan Payes.

“After reflecting when an opportunity arose to expand this service in our hometown area, my husband, brother and I jumped at the opportunity,” Jennifer Payes said. “Gil and I were born and raised in Kenosha, and Ivan and I currently live in Mount Pleasant, so it is incredibly important to us that we are able to serve the community that truly is home to us.”

Atanasoff has seven years experience in the senior care industry. The Bradford High School graduate owns three additional Senior Helpers franchises in Colorado and Wyoming and served as executive director of Senior Helpers in Madison.

“I’ve seen the positive impact (Gil) created in these communities and the burden he’s alleviated on countless families,” said Jennifer Payes, who also graduated from Bradford. “We were drawn to Senior Helpers by the quality services it offers, and the potential to be a part of a company that is known as the first in the industry to provide specialized caregiver training in Alzheimer’s, Dementia and Parkinson’s disease care.”

Senior Helpers operates with a vision to be the leading home care company in each community it serves. 

Click here to read full press release on Kenosha.com