Meet The Team | Senior Helpers of South Rochester
Skip main navigation
Serving Rochester and the surrounding areas.
Type Size
Serving Rochester and the surrounding areas.
Past main navigation Contact Us

Meet the South Rochester office

More than 90% of seniors want to be able to age in their own home with dignity but getting the right type of care can seem daunting.  At Senior Helpers of South Rochester we believe that getting the best care for your loved ones should not be complicated.  We recognize the growing need for in-home care services, and with our passion for helping others, we are committed to delivering the best possible care to seniors in the Rochester community. 

We take the opportunity to provide care in your home seriously and make it a priority to provide the highest level of client service possible.  We have built an exceptional team of care professionals, each committed to remaining at the forefront of the in-home care industry through our proprietary ongoing training and education programs. You can feel confident that your loved one is in good hands with Senior Helpers.

Our History

Senior Helpers was founded in 2002 by Tony Bonacuse with the help of Peter Ross after their firsthand experience in caring for their respective family members. Tony and Peter identified a need that was not being filled properly by the other companies.  They realized that most seniors would prefer to age in their own home rather than move into an unfamiliar institution.  Unfortunately, the options available to most seniors were very limited.  Most seniors did not have access to well-trained, dependable and accessible in-home care. This was the mission-driven spark that started Senior Helpers. 

The first office opened in Baltimore, Maryland, and quickly developed a reputation for delivering excellent in-home senior care with their well-trained staff of professional caregivers. Based on the success of the Baltimore location, the company began to expand.  Over the past 13 years, the Senior Helpers family has grown to include a network of more than 300 locally owned and operated franchises across the United States. 

Senior Helpers of South Rochester was proud to join the system in 2024.  Like every other owner, we too are fully-committed to the original goal of providing dependable and accessible in-home care with well-trained caregivers. Nothing is more important to us than being the best available resource for seniors and families in our community.  We are lucky to serve hundreds of seniors in our community, and we are committed to continuing to provide uncompromising levels of care to all our families.

Our process

Our process

The first step in the process is a complimentary, initial in-home care assessment with a Senior Helpers consultant.  This assessment can help you understand the true needs of your loved one, and your options. Together we can discuss their needs, our senior care services and determine what’s best for your entire family.

We will cover:

  • Your family's specific goals
  • Your loved one's daily plan design and schedule
  • Pricing and payment methods
  •  Implementation process
  • Ongoing communication and follow-up plan

Meet the South Rochester Team

Brian Cohen

Brian Cohen

Owner

Brian has dedicated his entire life to healthcare, beginning as a volunteer at a small community hospital and later building a professional career as an imaging technologist specializing in nuclear medicine, PET, and MRI. His deep passion for helping others led him to open Senior Helpers of South Rochester, where he continues to serve the community by providing compassionate and reliable care to seniors in their time of need.

Brian is dedicated to building a team of skilled and kind-hearted caregivers who are committed to delivering the highest quality of care. For him, there is no greater satisfaction than knowing he is making a meaningful impact in people's lives.

Beyond his professional endeavors, Brian is a devoted husband and father of two daughters, both of whom are musically talented and sing in a chorus. In his free time, he enjoys spending time with his family, going for walks, exercising, and dining out. His commitment to service and community is at the heart of everything he does at Senior Helpers of South Rochester.


I want to take this opportunity to express our thanks for the superb work Diane did for Dad while he was in the hospital. She was punctual, personable, and dedicated. She helped my Dad immensely during a difficult time for him. Her calm manner and brilliant smile worked magic. My Dad’s attitude changed completely for the better after her first visit. Thank you so much for giving us Diane. She really is a remarkable person and very caring.
 

Areas We Serve

Senior Helpers of South Rochester provides a full range of senior home care services for you or your loved one—from companionship and light housework help, to more complex care services, including disease management,  and 24-hour care services.

  • Henrietta
  • Brighton
  • Pittsford
  • Livonia
  • Geneseo